2014-7-30 · The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin . ABSTRACT . This paper presents an empirical examination of the relationship between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime value (CLV), as well as the role of marketing in this relationship. An Approach to Increase Customer Retention and Loyalty … 2017-3-30 · An Approach to Increase Customer Retention and Loyalty in B2C World Roopa Singh, Imran Akhtar Khan With the increase in the options the customer have today, be it in online or at store, it has become a cumbersome job to get the customers back to you. Today, the use of loyalty programs as a ... Customer Acquisition cost is negligible: We all ... An Analysis Study of Improving Brand Awareness and Its 2015-3-12 · International Journal of Business and Social Science Vol. 6, No. 1; January 2015 66 An Analysis Study of Improving Brand Awareness and Its Impact on Consumer Behavior Via Media in North Cyprus (A Case Study of Fast Food Restaurants) and professional circles are influential and leads to online buying and also online awareness. ...
The Impact of Brand Equity on Customer Acquisition ...
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